Meet our Team – Victoria Fairbank – Senior Designer

Next in our current series of Meet the Team Q&As, we talk to Victoria, our Senior Designer, about her role.

Having been in the design field for over 10 years, Victoria has a wealth of experience from both a client and agency perspective, so she really knows how to take a client project from good to great! She loves digital design and enjoys utilising animation techniques to create that ‘WOW factor’ – and seeing her work in print never fails to put a smile on her face. Here’s what she had to say during her interview:

Q: What makes a design project interesting for you?

Being given a wide creative scope to find a solution that can be used across a whole range of marketing mediums. I love to be challenged and pushed as a designer and relish working on projects that I have never done before. I thrive on being stretched from both a creative and technical perspective.

I also enjoy looking at the bigger picture, whether it be a large branding project or specific promotional campaign, it’s always exciting exploring design options to see how they can help clients achieve their overall goals and objectives.

Q: What design project are you most proud of?

Alongside all the email, landing page, website and banner designs I produce, all of which I am proud of, one particular springs to mind, a Point of Sale (POS) project for global retail stores.  Vendors were invited to propose ideas and submit planograms providing visual representations of shelving, counter and stand displays.  After a rigorous selection process, ours was chosen above all others. It was great watching my designs come to life for the world to see!

Q: What’s the best bit about your job?

It has to be the variety, I get to work on lots of different and interesting projects – there’s never time to get bored. I also like the fact that my company, 1973 ltd, put a strong emphasis on personal development and regularly send us on training course to further enhance our skills. Something I value very much.

Q: What are the essential elements in your design toolkit?

It’s probably similar to every designer’s toolkit, but without these resources things could go drastically wrong and even grind to a holt.

Firstly there’s my pantone book, my go-to book for anything colour related.  From new designs for startup businesses to creating assets for big brands, this enables me to see the true print colour to ensure I get it right.  There’s no room for error when it comes to brand colours.

The Adobe Creative Suite is at the heart of everything I do. It’s the foundation on which I build all my ideas.  PhotoShop is my favourite application, I have a passion for image manipulation turning something that isn’t great into something really creative using filters, effects and program tools – take a look at some of my recent blogs:

7 Natural photo-retouching techniques

Top 5 Adobe Photoshop tools and techniques

For artwork creation, it’s Illustrator. I use this to build my ideas from scratch.  It’s great for creating and editing vector based illustrations such as logos and brand marks or other design elements. This is what I used to create the POS designs mentioned above.

The other application I use regularly is After Effects. Creating motion graphics and animations to use within emails and websites is a great way to engage an audience and stand out from the crowd.  And if done well, delivers a quality experience to build a strong brand perception.

These are just some of the key items which sit within my current toolkit. I am always on the lookout for new technologies and new ways of doing things so I can make my designs even better. My goal is to ‘WOW’ my clients and their customers, there’s nothing more rewarding!