Compatibility campaign

BRIEF

LaCie needed to change the perception of their ‘big’ product family range. Although they are well established in the RAID storage industry, they required assistance in clearly and concisely communicating new messaging of their family range to a wide audience in order to influence this transition.

Solution

We created an integrated marketing campaign, crafting the campaign messaging “Forward thinking. Backward compatible.” and designed and built numerous assets including emails, landing pages, print adverts and banners (print, digital and social) to drive this message.

All campaign assets were circulated on various platforms including LaCie.com, social channels, national events and shared with Distributors and Resellers to re-educate their audience on the compatibility capabilities of their ‘big’ products.

Outcomes

High levels of engagement were identified and as the campaign ran over a period of months, relevant audiences were making the connection between the product and the new messaging.