Lead generation campaign
Rackspace and HPE wanted to take their Greenlake solution to market, as part of a joint value proposition. Given there was no existing data they needed to run a lead generation campaign in order to identify users with genuine interest.
To start, we identified the personas that make up the niche audience to which this proposition was relevant. From this we planned a multi-touch campaign, which comprised of a social media content plan inclusive of copy and creative assets, a dynamic microsite which we designed and built, and technical gated content which users could download in return for their data.
From here, the leads were passed to the internal sales team in real-time. The solution was aimed at a high-value, yet specialised market, and although engagement was low, the campaign achieved a high ROI.