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Solution

To start, we identified the personas that make up the niche audience to which this proposition was relevant. From this we planned a multi-touch campaign, which comprised of a social media content plan inclusive of copy and creative assets, a dynamic microsite which we designed and built, and technical gated content which users could download in return for their data.

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From here, the leads were passed to the internal sales team in real-time. The solution was aimed at a high-value, yet specialised market, and although engagement was low, the campaign achieved a high ROI.

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Outcomes

The complexity of the back-end system, from the initial consultation through to copywriting, HTML email design and build and UX/UI, this proved to be a very successful campaign for all involved.

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