Lead generation event campaign
Rackspace and Akamai wanted to generate new business opportunity leads, working collaboratively enabled both businesses to reach new audiences.
The brands jointly ran a race day event for prospective clients. We were asked to support across lead generation, and to fulfill the requirement we produced a series of emails and dynamic landing pages to encourage signups and capture contact details.
These sign-ups fed user data into a back-end system, which enabled segmentation for differing business requirements, feeding into the creation of defined opportunity lists.