Sales enablement campaign
Microsoft briefed Rackspace on the requirement to educate their sales team on how to sell their joint solution in a way that differentiates from competitors, elevating Rackspace managed Azure public cloud computing.
Educating and empowering the sales team was required in order to cut through a crowded marketplace, and to do this we produced content that would stand out against competitors educational materials.
To deliver a synced up campaign we produced a microsite that acted as a hub for the solution, storing assets for sales teams with easy access. We created a suite of assets which provided insight into the key features and benefits, aligning the solution with all the best partnerships in life. This was the first wave of activity, within a multi-wave campaign that will look to build on the initial success.