Driving awareness and course enrolments through a bespoke PPC Ad campaign

Oxford Brookes Business School wanted to boost awareness of the national, government-funded Help to Grow course and increase course registrations.

The challenge

Oxford Brookes Business School needed to boost SME leaders’ awareness of the Help to Grow course and drive traffic to their landing page to increase conversion rates and achieve the required course numbers — all within budget.

How we helped

We created a PPC Text Ad campaign with recommendations for keywords, ad copy, targeting options and parameters plus static and animated GDN Banners. Close monitoring throughout allowed us to adjust the campaign to drive results.

The results

This campaign has enabled the OBBS enrolment numbers to be exceeded. The PPC Text Ads have an average CTR of 10.21% and the GDN Banners have generated an average 66,612 impressions. These Ads are currently outperforming all of our competitors participating in the same type of keyword auctions.

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