Copywriting: We all have a book inside us

Marketing
4 May 2018
I know a successful artist – you know, the messy form of using paint, oils, brushes and a canvas of some sort – and he has always told me...
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1973 rebrand!

Design
25 Apr 2018
We've rebranded! Get the lowdown on our new logo, new look and why we felt the need for a change...
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More than just a one hit wonder…

Marketing
20 Mar 2018
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Meet our Team – Adrian Bright – Front End Developer

Meet the Team
31 Jan 2018
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Six tips for POS display success!

Design
18 Jan 2018
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1973 News

News
26 Oct 2017
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Litmus Live 2017 – 5 key learnings for developers

Email Marketing
18 Sep 2017
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Litmus Live 2017 – Top 8 takeaways

Email Marketing
14 Sep 2017
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So what next?

Marketing
23 Aug 2017
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Creating an Animated GIF for Email

Design
6 Jul 2017
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Meet our Team – Warren Byrne – Front End Developer

Meet the Team
27 Jun 2017
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The Final Frontier – Email Testing

Email Marketing
20 Jun 2017
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Our visit to the Oracle Modern Customer Experience

Marketing
18 May 2017
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Tracking Video in Email

Development
5 Apr 2017
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The Intricacies of Marketing Automation using Eloqua

Email Marketing
16 Mar 2017
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Using Web Fonts within Emails

Development
15 Mar 2017
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Marketing Automation! Confused? Don’t Be!

Email Marketing
3 Mar 2017
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Photoshop Magic – File > Generate > Image Assets

Design
28 Feb 2017
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Meet our Team – Victoria Fairbank – Senior Designer

Meet the Team
21 Feb 2017
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Meet our Team – Chris Barnett – Client Services Director

Meet the Team
26 Jan 2017
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7 Natural photo-retouching techniques

Design
4 Jan 2017
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1973 Ltd – Delivering Creativity through 2016

News
22 Dec 2016
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1973 Christmas Email Design and Development

Email Marketing
15 Dec 2016
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Top 5 Adobe Photoshop tools and techniques

Design
12 Dec 2016
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Meet our team – David Black – Digital Director

Meet the Team
24 Nov 2016
Continuing our ‘Meet the Team’ blogs, here's Dave, our Digital Director who heads up production and development - and keeps the team in check! Find out what he likes...
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Top Tips for Designing an Infographic

Design
21 Nov 2016
A big thank you to our guest blogger Justin Treharne for providing guidance on developing and designing infographics and for creating such a fantastic example to tell our story.
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Creating Emails in Eloqua using the API

Development
2 Nov 2016
Using PHP and the RESTful API to create an email from HTML. This article explains the process of creating an email from scratch.
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Emails: What’s that they say? Test, test, test, and test again

Email Marketing
4 Oct 2016
Introducing you to our guest blogger Jaina Mistry, an email marketing expert at Litmus. Jaina shares with us her thoughts and guidance on optimising every email in apps and...
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Meet our team – Laura Harrison – Creative Director

Meet the Team
14 Sep 2016
Over the coming months we will be introducing you to the key people behind the scenes at 1973 - the people who make incredible things happen!
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Background Images in Email – #LitmusLive Learnings

Development
7 Sep 2016
A month on from the #LitmusLive Conference we take another look at best practice for background images within email and see how our new found knowledge from the conference...
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Create PDFs with the WOW factor!

Design
25 Aug 2016
In a world where audiences need to engage with your content immediately or they will quickly disregard it, it’s vital you make them take notice. Give this tutorial a...
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The Email Design Conference 2016

Email Marketing
8 Aug 2016
1973 lead email developer, Warren Byrne, is buzzing after this year's Litmus conference and shares his thoughts and learnings from 2 days of everything email!
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The Email Shop

Development
6 May 2016
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Making Data Tables Responsive – A Follow Up

Development
21 Apr 2016
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Our webinar series: Pushing the Boundaries of Emails!

Email Marketing
12 Apr 2016
Check out our email marketing webinars covering the basics of designing and developing an email before exploring some of the cooler things you can do with emails. Have a...
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Goodbye Flash, Hello Adobe Animate!

Design
24 Mar 2016
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Pow Pow – Gaming within Emails

Development
3 Mar 2016
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Interactivity & Email – The Hottest Duo of 2016

Development
24 Feb 2016
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LICEcap and Photoshop – the perfect combo for screen capture GIF creation!

Design
29 Jan 2016
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A Big Table In A Small Email – Making Data Tables Responsive

Development
27 Jan 2016
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Making animated gifs using Adobe After Effects

Design
19 Jan 2016
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Email CSS Animation – moving sprites on an arc

Development
13 Jan 2016
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Boost your email marketing

Email Marketing
12 Jan 2016
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Goodbye Adobe Flash, hello HTML5

Development
23 Dec 2015
Chris delves into a recent Christmas project we worked on and compares building an interactive webpage with today's technologies to the good old days of Flash!
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Background Images – The Outlook Conundrum

Development
12 Dec 2015
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Wonderful WordPress Plugins

Development
29 Nov 2015
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The Email Design Conference 2015

Email Marketing
26 Nov 2015
In September Dave and I attended the Litmus Email Design Conference in London, which quite frankly left us raving about all things email! With the slides and talks recently...
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Eloqua & The Template Manager – Creating (99%) unbreakable email templates

Email Marketing
16 Oct 2015
We’ve recently built some templates for a client to function with the Template Manager in Eloqua and so far the feedback has been really positive from both sides. So...
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Obtaining group and folder IDs from Eloqua 10

Development
18 Sep 2015
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Email in 2015 – What works and what doesn’t

Development
13 Aug 2015
To push the boundaries of what can be achieved in email it's important to know what works and where. In this post we look at three areas of media...
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Spotlight on 1973

News
24 Jul 2015
This month saw us feature in a couple of case studies - one for the business centre in which we have our office and one for our business advisors....
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Background images in email? Unattainable! Or is it…

Development
28 May 2015
1973 email developer Warren Byrne takes you through how to add background images to your emails, and make it robust enough even for Outlook!
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Email dispatch from Eloqua using the REST API (Eloqua 10).

Development
29 Apr 2015
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3 essential resources for developing responsive emails

Development
15 Oct 2014
For anyone pulling their hair out wondering where to start with responsive emails, here are the 3 top tools that proved invaluable in developing ours.
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Email dispatch from Eloqua using the REST API (Eloqua 9).

Development
23 Sep 2014
A problem we encountered a little while back was attempting to CC people on emails sent to a list of contacts. We were looking to send a dynamic email...
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A or B? That is the question.

Email Marketing
17 Jul 2014
A/B split testing is a great feature of email automation allowing you to test variations in design or content to determine the most effective for your audience. When applied...
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The shape of things to come

News
10 Jul 2014
20 years ago a report in the Telegraph magazine predicted big things for a new "digital age" to come. So compelling was it that friends Chris and Dave decided...
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1973 turns 10!

News
5 Jul 2014
July 2014 marks the 10 year anniversary of 1973 Limited! We can't believe how quickly a decade has passed, and yet, as we look back over our time in...
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Timed sends, and how they vary

Email Marketing
27 Jun 2014
I was thinking how to increase email open rates times and thought I'd experiment with our latest send to see how things changed through the day. The send I...
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