Chris

Chris started out his digital career on a Vic-20 where his love for all things computerised flourished. A developer at heart with a love of creative programming and problem solving, creating a solution to a complex problem makes his heart sing. Chris co-founded 1973 Ltd in 2004 along with Dave, naming the company after the year they were both born. 25 years in the industry with a huge passion for it, and still going strong!

10 challenges facing B2B marketers

10 challenges facing B2B marketers

B2B Email Marketing
21 Nov 2022
Being aware of and addressing challenges head-on can help businesses to focus their B2B marketing strategy in areas which might otherwise be overlooked.
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7 metrics B2B email marketers should be tracking

7 metrics B2B email marketers should be tracking

B2B Email Marketing
28 Sep 2022
Email is an exciting channel for any B2B marketer. But implementing innovative B2B email strategies and campaigns is pointless unless you are actually tracking the results.
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7 reasons you need to outsource your B2B email marketing

7 reasons you need to outsource your B2B email marketing

Email Marketing
8 Sep 2022
Many B2B businesses lack the resource, skill set, or time to make the very most out of email marketing. Fortunately, outsourcing can offer a solution.
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Hit or miss? How do you rate these ad campaigns?

Hit or miss? How do you rate these ad campaigns?

Marketing Campaign
21 Sep 2020
To gain an understanding of the impact Covid is having on marketers’ decisions, we decided to review a few recent ad campaigns to see if they were a hit...
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Your complete email marketing guide

Your complete email marketing guide

Email Marketing
13 Jul 2020
Following the success of our email marketing training series, we’ve created an interactive PDF version for marketers to download and use as a single reference point for future campaigns.
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Marketing strategies for the here and now!

Marketing strategies for the here and now!

News
30 Jun 2020
Are you developing your marketing tactics as we head into a ‘new normal’? Here we explore 3 effective strategies to help re-engage existing customers and gain new ones.
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Your top blog picks!

Your top blog picks!

Email Marketing
16 Jun 2020
In this blog we decided to do things differently and include your favourite articles from the past 12 months. Interesting, they are all email focused. Great news for us...
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Your complete guide to email marketing

Your complete guide to email marketing

Email Marketing
19 May 2020
Looking to boost your email marketing skills and ROI? Register for our free, unique series of training sessions. Delivered via email, these easily digestible modules cover topics including campaign...
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Should I invest in marketing right now?

Should I invest in marketing right now?

Marketing Strategy
9 Apr 2020
It may feel right to cut back on your marketing during challenging times, but what’s the best way to go about it and what impact will it have on...
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