B2B Email Marketing
20 September 2023 / 20 September 2023 by Steve Anderson
We’re delighted to say that following the amazing response we received for our email marketing training series, we decided to create an interactive PDF version specifically for marketers. This downloadable resource offers insight into the fundamentals of email marketing, acting as a useful reference point for future campaigns you may have planned. It covers 6 key […]
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5 June 2023 / 6 June 2023 by Steve Anderson
No one said it was easy Selling to businesses has long been considered less creative and more complex compared to B2C marketing. But knowledge is power. And being aware of and addressing challenges head-on can help businesses to focus their B2B marketing strategy in areas which might otherwise be overlooked. Listed below are the top […]
2 June 2023 / 13 June 2023 by Steve Anderson
With email and automation being our primary specialism, we have designed, built and deployed thousands of emails for our clients. Over the years, this practical application has enabled us to gain a wealth of experience and build a sound knowledge base of what works and what doesn’t and we’d like to share our top email […]
2 June 2023 / 10 January 2025 by Steve Anderson
Whether you’ve already automated your email marketing or are just beginning your discovery into how automation can work for you, here we bust the common myths surrounding email marketing, explore what brands have used it well and what you can learn from their method. You are likely familiar with – and already using – email […]
When it comes to email creation – do I use a drag and drop editor or do I have a custom hand-coded HTML one built for me? There are so many drag & drop editors on the market all promising to do exactly what you want for next to nothing. So why would people still […]
2 June 2023 / 2 June 2023 by Steve Anderson
Artificial Intelligence (or AI) might sound like something out of a science fiction novel but it’s fast becoming one of the most popular processes marketers are using to track and analyse consumer data. According to the latest email marketing trends, 2020 is the year for AI to really start making an impact. As we head into […]
No matter how different our businesses are we all face similar challenges – particularly in sales and marketing. This guide explores the ins and outs of automation platforms and offers insight into key considerations. It even includes a recipe for creating the perfect marketing automation solution. Ask any head of marketing what challenges they’re facing […]
9 May 2023 / 19 May 2023 by Steve Anderson
If you’re reading this blog post chances are you are already practising email marketing – but are you getting results? 59% of B2B marketers cite email as their top channel for revenue generation. However, many businesses lack the resource, skill set or time to make the very most out of the channel. If this sounds […]
3 May 2023 / 9 May 2023 by Steve Anderson
There’s no doubt about it, email is an exciting channel for any B2B marketer because there’s so much that can be done with email, including personalisation, automation, segmentation, the list goes on. However, implementing innovative strategies and campaigns is pointless unless you are actually tracking the results. And by results, we don’t just mean opens […]
