Brand creation

BRIEF

aask us Ltd is a leading manufacturing brand, specialising in bespoke profiles and trims for ceilings and partitions. aask us introduced a new product into their portfolio, and approached us to create an engaging and impactive sister-product brand — BeadMaster™, from scratch.

Solution

We undertook initial research to understand the purpose and unique selling point of the new product, identified target audiences and potential competitor offerings plus channels to market. We collated brand ideas along with key content messages and developed a unique brand identity reflective of the physical product.

As part of creating a brand, we designed logos and created a new website to promote the product. We also created a promotional video, photography and supporting social media channels, enabling target audiences to see the benefits of this new-to-market product.

Outcomes

An outcome from creating a highly visual and engaging brand was BeadMaster being nominated and shortlisted for Innovative Product of the Year, and being showcased at the London Build Expo — in which we partnered again with aask us Ltd to promote the new brand.