Social channel management
Zebra realised they needed assistance to pull together their branding and increase messaging effectiveness across their social channels for seven different verticals. To do this they knew they required a creative injection of new ideas to help boost engagement.
An internal strategy, as well as external, was created. Changing their brand output required internal stakeholders’ buy-in. Focusing on their three core verticals to begin with, new image and typographic styles were created. Implementing a quarterly messaging plan allowed for a strong and cohesive pipeline of posts to be created.
Once the new styles, posts and results have been created for their three core channels, Facebook, Twitter and LinkedIn, they were then presented to the managers of other verticals to gain buy-in for the next quarter and beyond.