Project - Social Channel Management - Zebra
Solution

An internal strategy, as well as external, was created. Changing their brand output required internal stakeholders’ buy-in. Focusing on their three core verticals to begin with, new image and typographic styles were created. Implementing a quarterly messaging plan allowed for a strong and cohesive pipeline of posts to be created.

Once the new styles, posts and results have been created for their three core channels, Facebook, Twitter and LinkedIn, they were then presented to the managers of other verticals to gain buy-in for the next quarter and beyond.

5

languages

3

vertical markets

3

social channels

Outcomes

The managers were delighted with the new look and feel and we have continued to work in partnership to create impactful, longer-term social campaigns.

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