Rackspace - Sales enablement campaign 2
Solution

Educating and empowering the sales team was required in order to cut through a crowded marketplace, and to do this we produced content that would stand out against competitors educational materials.

Rackspace - Sales enablement campaign 1

To deliver a synced up campaign we produced a microsite that acted as a hub for the solution, storing assets for sales teams with easy access. We created a suite of assets which provided insight into the key features and benefits, aligning the solution  with all the best partnerships in life. This was the first wave of activity, within a multi-wave campaign that will look to build on the initial success.

Rackspace - Sales enablement campaign
Outcomes

We managed to get space within the internal channels at Microsoft to launch the campaign, and generated high volumes of traffic to the microsite, proving the sales team were engaging with the content.

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