Event video / photoshoot

BRIEF

Attending events can be a time consuming and expensive exercise. Simply manning a stand, and perhaps giving a talk does not maximise the budget involved with attending a trade event. We created a proactive proposal to illustrate how to get more leads from an event.

Solution

Pointing out that all end-users and partners would be gathered in one place was an important realisation for the client. Looking at the content plan, a list of questions were devised that would leave us with some valuable insight and content.

Armed with an iPhone X and a DJI Osmo, plus DSLRs and sound recorders, a vox pop style video was shot, asking attendees, vendors, partners and Seagate experts the agreed questions. In post production, this was cut into a fast paced and engaging video which could be used through multiple channels.

Outcomes

Piggybacking the event to create the PR video, saved on money and time. It also gained interaction with industry experts and clients, boosting lead generation and creating content for future marketing materials.