Media planning and buying
For Seagate, 2018 was to be a busy year for one of their verticals especially. With capacity increases, new products throughout the year, and a myriad of events to attend, they needed some assistance managing their editorial relationships and output.
A 12 month editorial plan was created. We undertook research of the press landscape to inform and help us identify which core publications would generate the best return on spend, from this, we created a relationship with these partners. Each contract required monthly ads and we generated unique editorial content on a regular basis.