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Solution

A 12 month editorial plan was created. We undertook research of the press landscape to inform and help us identify which core publications would generate the best return on spend, from this, we created a relationship with these partners. Each contract required monthly ads and we generated unique editorial content on a regular basis.

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Outcomes

The relationships saw Seagate save money on their media spend whilst increasing brand reach. The activity also saw editorial output increase without increasing budget. Seagate now wish to look at management of their other verticals.

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