Partner channel management

BRIEF

Seagate require assistance with the day-to-day and long term management of their partner channel communications across EMEA, APJ, the US and LATAM regions. The requirement covers digital, print, and events spanning acquisition and retention engagement activities.

Solution

Taking control of their automation platform, Eloqua, was the first step. Data was analysed and programs were set up to manage all email communications and landing pages. A proactive planning and deployment strategy allow the client full visibility to roadmap future activities such as webinars, surveys, editorial, launches, newsletters and recruitment.

Segmentation strategies and localisation allow for increased relevancy and engagement. Strategy and support for digital and print based activity are ongoing, with learnings taken from analysis and reporting feeding back into all design and development.

Outcomes

This long-term partnership has enabled both Seagate and 1973 to fully understand audience motivations and engagement, allowing for an agile approach to flex and adapt strategies and continually enhance results.