Data Processing
We’ll get more from your data. And make it deliver real value.
Every campaign is only as good as the data you use. But getting the most from your data – and turning it into real results – takes more than a quick clean and polish.
We depend on data for everything we do. That’s why our workflow for data processing is so effective and comprehensive, from initial cleansing to smart segmenting, increasing relevance with your audience.
Compliant in-house data processing.
We take our data protection and privacy responsibilities just as seriously as you do. We’ve handled highly sensitive data for national and global campaigns, meeting strict compliance obligations at every stage.
Our own Data Protection Act data policy sets clear controls for how data is handled, stored, processed and used, while we’re always refining and improving our processes in light of ever-changing legislation and standards like the EU’s General Data Protection Regulation (GDPR).
When you trust us with your data, you can be confident it’s in safe hands.
Reaching the humans behind the data.
Data is a wonderful thing. But bits and bytes don’t buy things, or visit your website, or pick up the phone. When we work with data on any scale, we’re always focussed on what it really means – and how we can leverage it to improve the way you run your campaigns.
Our goal isn’t just to prepare your data for use – it’s to make sure your data can deliver the right results. Using segmentation, we’ll give you new ways to reach your audiences with relevant, personal marketing. We’ll help you focus your efforts and budget on specific subsets of data for a given campaign.
All with clear, regular reporting so you can see how hard your data is working.
