In this blog, we thought we would do things a little differently to make it as relevant as possible for our valued readers. Instead of creating something from scratch, we chose to use your influence, reviewing and analysing your engagement with our blogs over the last 12 months. Interestingly, we found a common theme running through your top blog picks, email marketing! Great news for us as it happens to be our favourite topic too.
Having collated the stats around newsletter and email interaction, and drilling down into website page visits, there are 4 clear winners – excluding our Christmas blog, 1973’s 12 tips of Christmas, as we felt this inappropriate at this time of year.
Here are your top blog picks …..
Number 1 – Email design checklist
We know designing engaging emails can be challenging, especially if you don’t know where to start. To help, this blog compiles some practical tips to ensure your designs are not only dev friendly, but take your email designs from good to great.
Number 2 – Common email automation myths
There are plenty of misconceptions around email automation, but done well it can free up time, grow reach and build brand awareness. In this blog we look at examples of best practice from Virgin America, Litmus and more.
Number 3 – Drag and Drop Editor VS HTML Email Coding
Involved in email marketing and confused about whether to use a drag and drop editor or custom coded approach? Fear not, here we explore the pros and cons of both so you can make an informed decision.
Number 4 – The do’s and don’ts of email marketing during uncertainty
With online communication being our main lifeline to normality at the moment, here we’ve outlined some best practice email marketing tips to help you communicate effectively with your customers.
And finally… A personal invite
If you would like to continue your email marketing journey, we invite you to register for our unique email marketing training series. Delivered via email, these easily digestible modules cover various topics including:
- Campaign planning – To help you achieve your objectives
- Branding – Create a strong brand identity
- Content – How to craft engaging content
- Design and build – Creating engaging designs with build restraints in mind
- Automation – How to use automation and the benefits it offers
- Analytics – Measuring campaigns and tracking results
